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Message Oriented Middleware

Desktop Alert develops custom message-oriented middleware (MOM) interfaces based on any organizations needs and requirements. The two key advantages of MOM are that it drastically reduces the development time required to get applications up and running and it extends application reach capabilities by eliminating the need for additional code to cover all the platforms across an enterprise.

MOM provides an out-of-the-box infrastructure focused on sending and receiving messages that increase the interoperability, portability, and flexibility of existing applications. Application Programming Interfaces (APIs) that extend across diverse platforms are typically provided by MOM so there is no need for a developer to spend valuable time on figuring out how to make multiple operating systems work across diverse network protocols.

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What does this all mean for someone evaluating mass notification systems? It is fairly straight-forward: whether your needs are saving property or lives in critical or emergency situations or winning share in an ultra competitive marketplace, MOM and its management represent a technological leap that allows you to react and communicate key information to all concerned parties almost instantly and uniformly.

All organizations implement custom business rules/metrics that enable them to optimize responses to various situations. The ability to leverage such known data and react accordingly is important for both response mitigation and response optimization. MOM provides the critical link between disseminating the available data and the organization’s existing communication platforms so all key responders get the information they need when they need it.

At Desktop Alert, this capability is often called Bridge Alerting. Examples of this type of notification:

  • A military base/installation detects an active shooter. Using Message-oriented middle-ware such as Desktop Alert, the base/installation can leverage existing intrusion detecting systems and extend the actionable intelligence to numerous other alerting systems such as text messaging, speaker systems, phone alerts, email and more.
  • A retail operation detects that a competitor has lowered a price on a competing product that has a very short selling window. Using Message-oriented middle-ware such as Desktop Alert, the retail operation is able to leverage existing pricing systems and utilize the actionable intelligence to send an alert to KEY personnel about the event to change its pricing to remain competitive.

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