MASS
NOTIFICATION - RETURN ON INVESTMENTDesktop Alert has many clients who use the Desktop Alert mass notification platform daily. Many companies and organizations need to consider the following questions:
Return on investment (ROI) is critical in any software evaluation and subsequent purchase. That’s pretty much a standard in any business consideration. When it comes to mass notification the value of communications received in a mission critical scenario can only truly be recognized after such an event. A tragic event or critical business event by itself could corroborate to management the ROI many times over. One might think of mass notification as an insurance method to either mitigate damages or bolster internal communications on critical matters at critical times
Most people have life insurance and pay the premium monthly because they know if the policy is executed the ROI is instantaneous. Unlike life insurance, mass notification plays on the notion that the ROI of such an investment is potentially the prevention of the life insurance policy. And in all reality, the cost of such a system in most instances is far less then the lifetime costs of an insurance policy to only one person. Further, because mass notification is perceived as life-saving software, most organizations do not realize that the internal communication capability of such a platform can potentially pay for the system in one year or less.
Desktop Alert currently has a case study ongoing with a large military organization that sends out energy saving tips to workstations daily. These tips remind personnel to conserve on lights, air conditioning, water and other resources which if properly managed can save untold thousands of dollars yearly at large military bases and/or organizations.
Because net-centric mass notification to the desktop/workstation is a new entrant to the enterprise arena there is not yet a plethora of empirical information which compels shoppers of mass notification systems to go forward with a purchase. In short, they do not know how to quantify or qualify the pros and cons of such a system.
Yet, current clients of Desktop Alert report back that their organization has become reliant on the platform and indeed; the platform has become a daily workplace tool used by many executives and managers for both innocuous as well as mission critical communications.
There are also misconceptions with mass notification to the desktop being akin to that of an instant messenger. Instant messaging platforms are that of a shotgun approach to information dissemination. While effective and fast on message delivery, instant messaging is not capable of operating in most circumstances as a enterprise level platform. Instant messengers do not integrate with active directory out-the-box nor provide extensive reporting and additional empirical data such as who received the alert, who engaged the alert and additional features such as html constructed alerts, audio and video alerts, scheduled alerts and much more. Desktop Alerts are a different breed entirely from that of instant messages.
So the challenge remains how to knowledge investigators of mass notification software with enough compelling data to arm that individual or individuals with accurate information to be reported back to the bosses. While an emphasis must made on how such a platform can mitigate tragedies, an even stronger emphasis needs to be made on how such a platform can pay for itself by exponentially bolstering intelligently routed mission critical information when it count$.
The ROI in mass notification is in the earnings of mass notification. This is the value of communications received in a mission critical scenario. It’s literally immeasurable.
Mass notification is industry agnostic. Most if not all schools, military, corporate, health, legal and non-profit organizations can corroborate the investment in such a platform as a concern for the preservation of human life. However, additional support can be garnered for the investment of the Desktop Alert notification platform because it will bolster critical business communications in ways never before imaginable. This eliminates old-school corporate information logjams. i.e. EMAIL.
Intelligently routed information to intended recipients when it counts
Immediately
It is for this reason and afore stated information that Desktop Alert will now offer its alerting platform with an unprecedented incentive:
Purchase Desktop Alert for your organization. If after one year of usage your organization is not compelled by the platforms ROI, Desktop Alert will issue a 100% refund.

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